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Leadership and management skills are in short supply in pretty much every business sector. This is not just in particular sectors or geographical locations, but is a global problem in all industries. In the competitive banking and finance industries, the challenging economic environment makes organisations look at more innovative ways to secure competitive advantage.
Delivering business growth, increase in market share, greater profitability, increased client/customer satisfaction and revitalised damaged reputations has to be done through a combination of strong ethics and people development.
Some useful info if you're looking to create more business opportunities in 2013. The UK banking profession is going through massive change, but business growth is still on everybody's agenda. Whether your banking role is more internal and operational, or external and customer facing, there is a need for all bankers to be more commercially aware and open to opportunities.
One regular source of switcher business for bankers is from their fellow professionals, particularly accountants. That's why the Professional Banking Academy(PBA) is undertaking a ground breaking research project about how UK bankers at all levels can exceed their sales targets by significantly increasing the referrals and introductions they get from UK accountants and accounting firms. It's directly relevant for any UK bankers who desire to grow their customer base significantly over the next 1-2 years.>
If you are a UK based banker and would like access to these research findings which will reveal EXACTLY what to do and say to build better relationships with accountants and generate more referrals from them, then just spend 10 mins doing this quick, easy and confidential survey here:
We will then send a copy of the full research findings (which will sell for £295) as well as other banking resources and interviews worth £200. This included two white papers on reputation building for bankers and mental toughness strategies for bankers. The survey closes 20 March 2013.
There have been over 1000 responses so far from accountants and bankers keen to gain insight into this 'special relationship' and how it can generate growth opportunities. Please share this with your banking colleagues so we can get the most comprehensive results possible.
With all banks and bankers looking for growth this year and beyond, the focus is naturally on both increasing share of wallet and increasing new client/customer acquisition. One of the richest and most lucrative sources of new switcher business and profitable commercial deals has been the banker-acountant relationship.
The banker-accountant relationship is an interesting one. Bankers have always done business with accountants and vice versa. It's a natuiral fit that adds value to both sets of clients/customers. They are ideal bedfellows, because they work with similar target markets but offer different products and services.
If you're like most people in business, you'll do a fantastic job and wait for referrals and opportunities to come to you. This is because you have a mindset for delivery and proficiency instead of a mindset of marketing and opportunity creation.
Whether you're in high net worth investment banking, high street retail banking or anything inbetween, the opportunity to being new customers and clients into your portfolio is one all banking professionals should pursue.
Check out this really interesting interview with Jonathan Lister, who runs LinkedIn Advertising, about how business cards, CVs and resumes will be redundant in the not-too-distant future.
Keeping abreast of trends like this can put you ahead of the curve. Many of my banking clients tell me stories of moving banks or careers at just the right time, leaving good colleagues stranded in awkward situations and limited prospects. Here are five tips for banking professionals looking for job security, career options and increased wealth.
